An international, multidisciplinary programme with a strong connection to local communities: Professor Franco Folini, lecturer in Web Communication for the international Master’s Degree in Valorization and Sustainable Development of Mountain Areas – MOUNTAINSIDE (LM-73), explains what makes this programme unique and why communication and marketing skills are now essential for anyone who wants to live and work in mountain areas.
What makes the Master’s Degree in Valorization and Sustainable Development of Mountain Areas unique?
Prof. Folini: One of the features that makes this Master’s programme unique is its size: small classes allow for close interaction between lecturers and students, fostering a strong sense of community. The programme is also based in Edolo, an ideal setting for experiencing mountain life, surrounded by nature and offering countless opportunities for outdoor activities. Finally, the programme focuses on topics that are closely linked to mountain environments, providing practical preparation for those who wish to live and work in mountain regions.
What can students expect from your course?
Prof. Folini: In my course, students learn how to communicate effectively and how to promote their own projects, businesses, or the organisations they work for. The classes combine theoretical foundations with hands-on activities, enabling students to tackle real-world situations and develop skills they can immediately apply. The ability to communicate the value of what you do is essential for promoting any initiative. Without effective communication, even the best ideas and projects may never reach their full potential.
Why is your course important for those who want to become mountain professionals?
Prof. Folini: Today, communication and marketing skills are essential for anyone living and working in mountain areas. Mountains are home to an extraordinary wealth of natural, cultural, and productive resources, but unlocking their full potential requires the ability to tell their story, reach new audiences, and create economic opportunities. Whether managing a small business, promoting local products, or working within an institution, effective communication helps generate value, support sustainable livelihoods, and contribute to the development of mountain communities.
If you want to learn how to communicate the value of mountain heritage and turn your ideas into projects that create lasting value for mountain communities, the MOUNTAINSIDE Master’s Degree at the UNIMONT Hub of the University of Milan, is the right choice for you. Applications are open until 31 October!