– Donate a Kia EV9 and cutting-edge digital and technological tools to Val.Te.Mo., an association that, collaborating with a network of local, regional, and national organizations and institutions, promotes the protection and sustainable development of mountains.
– Val.Te.Mo. will make the Kia EV9 available to support the development of several projects active in mountain areas, including in collaboration with long-standing strategic partners, such as the Unimont Hub of the University of Milan.
– Promoting land protection and sustainable development means investing in the future of new generations.
Milan, July 23, 2025 – Kia Italia is continuing its CSR program, supporting Val.Te.Mo in promoting sustainable mountain development through the donation of a Kia EV9 and cutting-edge digital connectivity technology, which will be made available to the Unimont Hub of the University of Milan. The Val.Te.Mo association, based in Edolo, in the heart of the Central Alps, is noted for the way in which it interacts and collaborates with a network of public and private organizations and institutions to promote the sustainable development of mountain areas.
With the donation of a Kia EV9, a 100% electric SUV, Kia is committed to ensuring sustainable mobility for Val.Te.Mo employees, the Unimont Campus, and its partners engaged in scientific innovation, research, and dissemination projects, helping to overcome the challenges posed by the complexity of mountain mobility. Strengthening the provision of digital and technological tools for virtual connection increases the effectiveness and impact of citizen science activities and the dissemination of scientific culture that Val.Te.Mo regularly carries out with excellent partners, such as the Unimont Hub.
Kia Italia’s project, launched in 2024, aims to support local communities and future generations, and to promote innovation and the protection of the mountain ecosystem for a more equitable and sustainable future.
Giuseppe Mazzara, CX & Brand Marketing Director of Kia Italia, stated: “We are proud to have donated one of our 100% electric vehicles to Val.Te.Mo. to support the association in its ordinary activities and to have equipped it with cutting-edge digital tools, making a concrete contribution to progress towards sustainable development: a commitment that strengthens our support for change and innovation for future generations.”
Sonia Visioli, President of Val.Te.Mo. commented: “Thanks to Kia, Val.Te.Mo. will be able to continue its mission and travel sustainably, protecting the mountain environment and those who live there. The collaboration with Kia demonstrates that Val.Te.Mo. is capable of engaging at the highest levels, involving large companies operating worldwide, and that mountain areas are a focus of the attention not only for those who live there and are recognized as a universal asset.”
Anna Giorgi, head of the UNIMONT Hub at the University of Milan, concluded by stating, “This recognition goes to the territory, a territory that, thanks to ValTeMo—the organization identified by Kia as a virtuous example of commitment to sustainability—has succeeded in distinguishing itself. Val.Te.Mo is an association that has collaborated significantly with the mountain territory, and therefore also with UNIMONT, for many years, successfully nurturing the “innovation ecosystem” that supports the growth and development of mountain areas. Val.Te.Mo is being recognized precisely for this reason, and we are pleased to be part of a process that highlights the ability of mountain areas—often perceived as disadvantaged—to create value.”
